This post is by Brandon Hofer. Brandon is a fitness professional with an established track record of success in the industry and a respected background as an independent fitness business owner. He now devotes his time to training others on how to launch a fitness business through his company Fit Pro Business Launcher.
The events that catch us off guard are usually the ones that bring light to the fragilities that already existed in our business. The recent situation with Covid-19, the coronavirus, fits this category and caught us all off guard, leaving us wondering if we’ll ever be able to recover what we had.
But of course with new crises, there are inherent new opportunities as well.
And the desire to create an online service-based business is now a hot topic, and for good reason.
I’ve always thought that the best time to plant seeds for long term growth is during times of uncertainty when our brains naturally shift to problem-solving mode and we have a heightened energetic state to create something new.
It’s also a time to reconsider if we want to continue with the previous business model we had been operating under, or if it’s time to evolve and create something new. The first time I had the thought to completely move my business to an online format was in the midst of a crisis of a very different nature when it became clear that what I was doing at the time wasn’t working and I was forced to change.
It was uncomfortable, and not a pleasant season of life. But looking back on it now, I can see it as a forced turning point when everything started getting better.
I say plant seeds for long term growth because creating a robust online coaching business takes time, but cultivating the foundations right now will lead to exponential return further down the road.
But it invites the question: how can you stand out above the noise right now?
How can you differentiate your service in the midst of millions of coaches taking their business or some version of it online? The new opportunity will inspire the masses to create a business online, but most will drop out after a few months because they didn’t take the time to lay a lasting foundation, one that will outlast this crisis and the ones that are inevitably coming in the future.
Consider it this way: You can scramble to quickly throw something together that probably won’t last, but short-term solutions often create unintended long term consequences.
Or, you can take a deep breath, start putting something together now, and build something that truly lasts.
Building something long term and meaningful is what will ultimately set you apart from the crowd.
I understand that we are all in this together and for that reason, and because of my ongoing relationship with Breaking Muscle, I am going to do my bit to support my community of fitness professionals by offering my expertise in a 30-Day Online Coach Launch Accelerator Program.
Like most of you, I am doing this for free. I have seen how many of you are foregoing membership dues, private client fees and putting up your services online for free. This is a real $497 product and it’s my way of saying, we are all in this together. You have plenty of things to worry about, and getting help to make the real changes in your life and business that are required should not be one of them.
The course was designed to give you all the tools you’ll need to create a robust online coaching business that stands the test of time, whether you want it to be your main income source or simply a supplement to your offline coaching business or brick and mortar facility.
Be realistic: you’re probably not gonna make “6-figures” in 12 weeks or even replace your bricks and mortar business overnight. You have to apply yourself and use this as an opportunity to learn and grow.
The course includes:
A library of 40+ digital training sessions - everything from Audience Building, Messaging, Offer Creation, Funnel Building, Software Training, Sales Training, Strategic Marketing, Mindset and Motivation, Automations, Leveraged Fulfillment, and profit as you learn to enroll your first 10 coaching clients.
There’s a private Facebook group to vibe with other awesome coaches.
3x per week Group Coaching plus Q&A so you’re always on track.
A private 1:1 coaching session with me.
Guided Fieldwork assignments - this is an ACTION-oriented program. You will know exactly what to DO to move forward.
Website and Funnel Templates to design your online presence.
After you register, you’ll receive a few follow up e-mails with instructions to connect with me on Facebook, access your online training portal, and schedule your first coaching call.
I’m looking forward to meeting you so that together, we can create the opportunities that you need in these difficult circumstances. Follow the link below to join the course.